Hello again! I’m Michelle.

Product Designer based near Vancouver, BC, with extensive experience crafting digital products for consumers and B2B.

Portrait of Michelle Pavlova

Fashion is one of my favourite hobbies – click on my photo to see a random look I’ve styled!

I specialize in navigating complexity and ambiguity

to create intuitive, inclusive, and high-impact solutions. After several years in Health Tech, I’m excited to explore new industries where thoughtful design can make a difference.

Some of my favourite things are:

  • accessibility
  • collaboration
  • continuous learning
  • visual polish

My design journey started when I was a little girl who wanted to create websites about Disney princesses.

I wasn’t allowed much screen time, so I drew each page on paper and asked people to “click” on links by turning to the next sheet. I didn’t know it then, but I was doing paper prototyping. I’ve been hooked on creating digital experiences ever since!

Today, I still bring that same joy, curiosity, and heart to my work

along with a structured, systems-minded approach shaped by my Illustration Honours degree and deepened through my work in product teams.

I bring a little bit of whimsy too!

I use AI in my work as a creative partner

not a replacement of a human touch. It allows me to speed up research and exploration and iterate on copy, but I always make sure each and every output is well-considered. No shortcuts!

🐈

When I’m not designing

I’m usually out walking with a matcha (or hojicha, or chai...). I also love thrifting, a plot-driven videogame, and hanging out with my very round British Shorthair!

Peek into my camera roll 👇

Michelle walking outside on a sunny day A cup of matcha latte on a table Michelle browsing clothes while thrifting Playing video games on a console Michelle’s British Shorthair cat

Testimonials

Michelle is such a talented designer, a passionate accessibility champion, and always focused on driving the best possible experience for the user.

Her deep user empathy, UX research, and creativity were a huge asset to our team. 

Michelle’s dedicated, always enthusiastic, and highly efficient in her work as a designer.

Her design decisions were always grounded in research and informed by data, and she brought a thoughtful perspective to everything she worked on.

As a Product Manager, I deeply appreciated Michelle’s ability to take complex problems and translate them into intuitive, human-centered solutions.

She approached every project with curiosity, empathy, and a sharp attention to detail - always advocating for the user while keeping business goals in focus.

'Talented' comes short when talking about Michelle’s skills as a designer.

Michelle approaches design with empathy but focused on the barriers patients face in the complex world of healthcare. Her input helped create a digital space that felt easy to navigate in despite the technical complexities.